By Sarah A.

Mastering the Art of Networking

Level Up Your Networking Game

Last week, we ran a LinkedIn poll asking how often people in market research actually make time to network. The results? A surprising 40% said they only network occasionally, and 28% admitted they rarely do it at all. That’s a reality check! We all know networking is key, but it’s easy to push it aside. Agency recruiters like Madison Wells network literally every day – our clients partner with us to leverage that network! Whether you’re feeling awkward about it or just don’t know where to start, remember: networking isn’t just a “nice-to-have”—it’s your direct line to game-changing opportunities and staying ahead of industry shifts.

Know What You Want

Before you dive in, get clear on what you’re after. Is it job leads? Insight into new trends? Building partnerships? General pulse of the industry? Knowing your goals helps you zero in on the right people and opportunities that really matter to you.

Fix Your LinkedIn

Your LinkedIn profile should tell your story, not just be a boring resume. Highlight your journey, passions, and what makes you tick. Start engaging—comment on posts, join discussions, and follow industry leaders. LinkedIn isn’t just a job board; it’s your digital handshake with potential collaborators and future employers.

Get Out There

Industry events are where the magic happens. Conferences, meetups, webinars—whatever it is, show up. These events are your chance to rub elbows with top pros, learn the latest, and get inspired. And local meetups? Perfect for more chill, face-to-face conversations that can lead to real opportunities.

Slide into Those DMs (Professionally)

Don’t be shy about reaching out to people you admire for informational interviews. Come prepared with thoughtful questions and make it worth their time. It’s more than just getting advice—it’s about making meaningful connections.

Bring Value to the Table

Networking isn’t just about taking; it’s about giving. Share your expertise by posting insightful content or making intros for others. Being helpful without expecting anything in return will make people remember you and keep those connections strong.

Collaborate Like a Pro

Jump into collaborative projects whenever you can. Not only do you get to flex your skills, but you’ll also bond with people in the industry. This hands-on work solidifies relationships and puts you on the map as someone who gets things done.

At Madison Wells, we know a strong network isn’t just for today—it’s out secret weapon and should be for you as well — for career growth and long-lasting relationships. Those connections? They’re the fuel for your future success.